*Photos from Google*
On Monday our Haaga-helia campus in Porvoo arranged a so called Digi day.
The day started with everyone getting into different groups and getting a
program for the day. I was in the "pink" group. (All groups got
different color papers.) The Digi day was filled with different lectures
and all the topics seemed to circle around one thing, digitalization. The
lecturers had different opinions on how the future of marketing and
sales is going to change because everything is getting more and more digital.
We live in a world where anything and everything
can be accessed by anyone from anywhere. This
makes sales possible 24/7 as well as getting a huge amount of information about
the product/service. There is always someone you can call for help or somewhere
to read information. In the end the customer might know the product as
well as the seller. If you are thinking of buying something from the internet, you probably study the product and read information about it before ordering it?
In today’s world you can't have a
company or organization without a website or Facebook page, or can
you? Being active and getting attention through social media is a must, to
succeed in today’s world of business. It's not enough to be
skilled vendors and a good strategy, because in order to beat your competitors
all the elements of digitalization should be in place. And even having
these digital tools is not enough.To make it, you have to have something different, something better
than other companies in the same market.
As one of the lecturers Janne Mikkola
says in his presentation "Be the guru of your own business and show it
online." He also reminds the importance of selling skills which will be
needed when finally meeting the customer. In the end when trying to be
innovative with digital tools it's about getting new customers and
keeping the old ones. It is important to customize every customer’s
individual needs and demands.
Companies and organizations want to offer more individual customized products and services for their customers. The thing that is important for the sellers is customer loyalty which follows customer satisfaction. The seller can collect data from the buyer, get feedback on every part of the process and then analyze it. This supports the business to develop and offer even better services and products for the customers. Technological innovations are making selling better and faster on a broader scale. New innovative tools thanks to digitalization provide deeper customer understanding and expectations. Customer feedback is the key to developing ones company and this way creating a sustainable relationship with the customer. Companies and organizations that effectively gather deeper customer understanding and leverage the deeper understanding to design and enable great customer experiences will be the ones taking the lead.
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